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Technical SEO Audit & Optimization — Northstar Digital
Conducted a comprehensive technical SEO audit to identify and resolve issues affecting crawlability, indexing, site performance, internal linking, and overall search visibility.
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SAYLESS — website for an AI automation company
Full Behance case here 💙
Here's the thing about selling AI automation: nobody actually wants "workflow orchestration." People want fewer hours in the week and a smaller bill at the end of the month.
That's what made this one fun. Everyone in this space promises efficiency, and almost nobody shows what that means in money. So I built the whole site around making the value obvious before you even understand how the product works.
A few bits I'm happy with:
The cost calculator sits right on the page. No "contact us for a quote." You pick your own scope and the estimate moves as you go. Everyone in this category hides pricing, so just… showing it says a lot. Nice side effect — the wrong-fit leads filter themselves out before anyone gets on a call.
Before/after charts do the talking. Your current process next to the automated one. The gap between the two bars is basically the whole pitch, which means the copy gets to relax a bit.
Savings shown per month, not as a percentage. A percentage is trivia. A monthly number is money you're already spending on nothing.
Deep premium blue with warm, editorial photography. Every AI company reaches for the same cold neon gradients, so I went the other way. It ends up feeling like a premium consultancy rather than a dev tool — closer to whoever's actually approving the budget.
Design & UI/UX by me. Happy to walk anyone through the thinking.
It looks stunning 😍
Just published our latest work for AURA 👋
Exploring an editorial hero experience for fashion e-commerce, combining bold imagery and interaction to create a stronger first impression!
Let us know what you think 👀
Sick 🔥
I just launched the brand and digital identity for Totipotent Capital's $50M Fund II raise. The objective was to build an institutional presence for their healthcare and life sciences focus without defaulting to generic fintech layouts.
Over eight weeks, I designed the complete visual system and built the site in Framer. The identity features a custom hub-and-node logomark and an Indigo Violet accent drawn from scientific imaging. For the web build, I went with a near-black editorial direction, using Sora for display and Geist for body copy.
I structured the CMS so the team can manage new investments and insights without touching code, and built out dedicated contact paths for investors and founders. The new site is already hitting a 17% portfolio click-through rate.
You can view the full case study and Framer build here: Totipotent Capital: Brand & Digital Identity for Health VC.
Live Site: https://www.totipotent.vc/
