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I just launched the brand and digital identity for Totipotent Capital's $50M Fund II raise. The objective was to build an institutional presence for their healthcare and life sciences focus without defaulting to generic fintech layouts.
Over eight weeks, I designed the complete visual system and built the site in Framer. The identity features a custom hub-and-node logomark and an Indigo Violet accent drawn from scientific imaging. For the web build, I went with a near-black editorial direction, using Sora for display and Geist for body copy.
I structured the CMS so the team can manage new investments and insights without touching code, and built out dedicated contact paths for investors and founders. The new site is already hitting a 17% portfolio click-through rate.
You can view the full case study and Framer build here: Totipotent Capital: Brand & Digital Identity for Health VC.
Live Site: https://www.totipotent.vc/
This is incredibly impressive and inspiring!
thank you so much!
Appreciate that, Hichām. Balancing institutional credibility without defaulting to the usual fintech templates was the biggest challenge. The scientific imaging direction really helped anchor the healthcare side.
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looks fire, great job
