The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
SAYLESS — website for an AI automation company
Full Behance case here 💙
Here's the thing about selling AI automation: nobody actually wants "workflow orchestration." People want fewer hours in the week and a smaller bill at the end of the month.
That's what made this one fun. Everyone in this space promises efficiency, and almost nobody shows what that means in money. So I built the whole site around making the value obvious before you even understand how the product works.
A few bits I'm happy with:
The cost calculator sits right on the page. No "contact us for a quote." You pick your own scope and the estimate moves as you go. Everyone in this category hides pricing, so just… showing it says a lot. Nice side effect — the wrong-fit leads filter themselves out before anyone gets on a call.
Before/after charts do the talking. Your current process next to the automated one. The gap between the two bars is basically the whole pitch, which means the copy gets to relax a bit.
Savings shown per month, not as a percentage. A percentage is trivia. A monthly number is money you're already spending on nothing.
Deep premium blue with warm, editorial photography. Every AI company reaches for the same cold neon gradients, so I went the other way. It ends up feeling like a premium consultancy rather than a dev tool — closer to whoever's actually approving the budget.
Design & UI/UX by me. Happy to walk anyone through the thinking.
It looks stunning 😍
Thank you! 😍
An interesting idea and a brilliant visualisation 💯
Thank you so much! 😊
Super cool work!!
Thank you 😊
Great concept kateryna
Amazing project🔥
Thanks 😊
Love the style! ⭐️
Thank you 😊
brilliant work, that first image is so sleek. a winner by me, easy.
Thank you so much 😍 😊
Nice working keep it up
the "nobody wants workflow orchestration" line is so right
Love this strategy and execution! clean and premium work! Fantastic 🔥
What made you confident enough to put the cost calculator right on the page? That feels like the riskiest call here, most agencies I know are terrified of scaring off leads with a number before a conversation, but I love that you leaned into it instead.
Interesting, how much time did you spend on this?
Nice wrok, nicely structured and easy to read. Was your inspiration the Apple design system?
The monthly savings number instead of a percentage is such a sharp call, a percentage really is trivia when someone's trying to feel the change rather than calculate it. I'd guess that's also what gets a screenshot forwarded to whoever controls the budget. Does it land as...
This is genuinely impressive and inspiring!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Folake & Co. | Website Design + Digital Experience
For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience.
The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story.
I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances.
My work included:
• website strategy and creative direction;
• user journey and information architecture;
• custom five-page website concept;
• responsive Home page design;
• About page and brand storytelling;
• Menu page organization and presentation;
• Book the Cart inquiry experience;
• Events page design;
• custom-coded interactive website prototype;
• navigation and page-flow development;
• visual hierarchy and typography system;
• integration of the existing logo and brand assets;
• earthy color palette application;
• photography selection and image placement;
• coffee, matcha and product-focused storytelling;
• booking and inquiry calls to action;
• mobile-responsive layout planning;
• embedded imagery and website assets;
• final prototype testing and presentation preparation.
The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth.
This website was developed as a pitch concept and was not ultimately published by the brand.
This is the best design i have seen so far 😍
2 for me. Love the fashion forward feel.
