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SAYLESS β website for an AI automation company
Full Behance case here π
Here's the thing about selling AI automation: nobody actually wants "workflow orchestration." People want fewer hours in the week and a smaller bill at the end of the month.
That's what made this one fun. Everyone in this space promises efficiency, and almost nobody shows what that means in money. So I built the whole site around making the value obvious before you even understand how the product works.
A few bits I'm happy with:
The cost calculator sits right on the page. No "contact us for a quote." You pick your own scope and the estimate moves as you go. Everyone in this category hides pricing, so justβ¦ showing it says a lot. Nice side effect β the wrong-fit leads filter themselves out before anyone gets on a call.
Before/after charts do the talking. Your current process next to the automated one. The gap between the two bars is basically the whole pitch, which means the copy gets to relax a bit.
Savings shown per month, not as a percentage. A percentage is trivia. A monthly number is money you're already spending on nothing.
Deep premium blue with warm, editorial photography. Every AI company reaches for the same cold neon gradients, so I went the other way. It ends up feeling like a premium consultancy rather than a dev tool β closer to whoever's actually approving the budget.
Design & UI/UX by me. Happy to walk anyone through the thinking.
It looks stunning π
Thank you! π
An interesting idea and a brilliant visualisation π―
Thank you so much! π
Super cool work!!
Thank you π
Great concept kateryna
Amazing projectπ₯
Thanks π
β’ Aug 14
Love the style! βοΈ
Thank you π
brilliant work, that first image is so sleek. a winner by me, easy.
Thank you so much π π
Nice working keep it up
the "nobody wants workflow orchestration" line is so right
Love this strategy and execution! clean and premium work! Fantastic π₯
What made you confident enough to put the cost calculator right on the page? That feels like the riskiest call here, most agencies I know are terrified of scaring off leads with a number before a conversation, but I love that you leaned into it instead.
Interesting, how much time did you spend on this?
Nice wrok, nicely structured and easy to read. Was your inspiration the Apple design system?
The monthly savings number instead of a percentage is such a sharp call, a percentage really is trivia when someone's trying to feel the change rather than calculate it. I'd guess that's also what gets a screenshot forwarded to whoever controls the budget. Does it land as...
This is genuinely impressive and inspiring!
Great work
This is strong B2B positioning: outcomes like saved hours and lower costs are much easier to understand than workflow orchestration. The product story feels clear before the details even begin.
Nice design !
Really clean!
Awesome work
Stunning Design
This is really good work
Really love the overall visual direction.
Great design
Lovely!
Fantastic work!
"fewer hours in the week and a smaller bill at the end of the month" - that is so true!
Great job Kateryna :) Really love the color palette!
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EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.β¨β¨
FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.β¨β¨
Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.β¨
β¨It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.β¨
β¨It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN. β¨
β¨It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.β¨
It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.β¨β¨
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?