Mind The Lap is a productivity method built on a concrete premise: motivation gets you moving, but small actions keep you in motion Together with @Alessia Visicaro , we built a visual identity that translates this idea into a language made of laps, dots, and progression. The symbol is born from the lines of running tracks. The dot lettering transforms every word into a sum of minimum units. Images use the same treatment, bringing movement and consistency into a coherent visual system. Full case study dropping soon, can’t wait for you to see the whole process.

Love the contrast between the two calm colors but the movement feels strong. Your style stands out.

WIP: Snippets from launch video for Timeknot.app Yesterday timeknot hit 100 users without doing a real launch.

I run a small design agency. Our whole OS lives in Notion, but two things always broke us; invoicing for time tracked (And accurate time tracking on task and project level), and paying our freelancers and designers accurately for theirs.

Every time tracker we tried was either way too complex or had no real Notion integration. So we spent a few weeks building Timeknot, an AI powered strong but deceptively simple tracker made for designers and freelancers and agency owners.

The wild part is that most of the 100 are actual power users, not sign up and ghost. That tells us the gap is real and it's not just us at effekt feeling it.

Launching properly soon. Everyone who signs up before then gets free founding member access; free forever, all features.🙂

Animation all done in Jitter natively btw! Would love your honest thoughts on the product or the animation; any feedback at this stage is gold. Thanks <3

Good Job!