For the Envato Human by Design challenge, I built an entire brand from scratch: SPAN.

SPAN is a contemporary lifestyle brand built around movement, community and culture. The name SPAN comes from the idea of spanning different moments of the day and bringing different experiences together through one brand. It’s a brutalist café, a functional food concept, a community run club and an audiophile listening lounge, all connected through one cohesive identity.

The brand is built around four pillars. The Space explores architecture and interior design as part of the brand experience. Food & Drinks reimagine functional nutrition through editorial packaging and graphic systems. The Run Club transforms movement into a cultural experience rooted in community. Echo is an after-hours listening lounge where music becomes part of the recovery ritual.

One of my goals for this challenge was to use Envato as my one and only creative toolkit. Every asset in this project was created using Envato’s ecosystem, from Image Generation, Video Generation, Image Editing and Graphic Generation to the soundtrack of the launch film using Envato’s audio library.

The project started with the logo and evolved into building an entire brand world. Rather than generating isolated images, I focused on creating a clear creative direction that would guide every output and keep the identity consistent across architecture, products, photography, merchandise, posters and motion.

My biggest Human by Design moment came from understanding that AI isn’t a creative director. Throughout the project, I found myself rejecting outputs that were technically impressive but didn’t feel like SPAN:

- The community photography is a great example of that. The first generations felt too polished and commercial, so I changed the photographic language entirely, directing every image as if it had been shot on a 35mm film camera with direct flash. The grain, imperfections and motion blur immediately made the brand feel more human and emotionally authentic.

- The same happened with the campaign posters. I realised that AI wasn’t struggling with the visuals, it was struggling with my direction. Instead of describing the brand, I had to art direct the composition itself: the hierarchy, negative space and editorial layouts that I had in mind. It taught me that good creative work doesn’t come from writing better prompts, but from having a clear point of view and knowing when something feels right.

For me, that’s what Human by Design means. AI generated the possibilities, but taste, instinct and creative judgment are what turned them into SPAN.

X Post: https://x.com/webdesign_alice/status/2077743621986500991?s=46&t=1ZFswUtJzT6BPLQaoOweGw

Great submission 🫡

For the #envatochallenge, I created AMARÉLLA using Envato Elements as my master toolkit. Here is how my human choices elevated the AI:

- The Logo: I used Envato Fonts for inspiration, then customized the letters with organic, leaf-like curves over a raw circular stamp to give it a human touch.

- The Packaging: The first flat box dieline had messy, clashing text. I redesigned it by adding clean panel lines, turning the product name sideways, and adding pretty plant drawings at the base for perfect balance.

- The Bottles: I rejected plastic and designed a heavy, custom stone-and-clay flask.

- The Videos: I used our Envato model photo as a reference and directed the AI to generate raw, slow-motion, black-and-white clips. Keeping the bottle quietly in the background allowed us to capture real, honest human emotion without issues.

- The Sound: I tied it all together with a warm, minimalist acoustic track from Envato Music.

- Toolkit: @envato Elements (Fonts, Stock Images, Music, Image Gen, Image Edit, and VideoGen)

Secondary Tools: Canva

My workflow