New design for sure. The distressed texture in the type makes it feel like actual street photography lives inside the letters. The previous version is clean but this one has grit.
Experimenting with avatar animation using Figma + Motion ✨
Honestly, I never thought Figma Motion could generate motion this smooth, it’s starting to feel surprisingly close to what I’d normally achieve in After Effects.
Figma Motion is definitely making motion exploration much more accessible for product designers. 👀
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.