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This jewelry brand was designed with a transformation-first style, focusing on content that lets your dream clients actually see themselves wearing your favorite pieces. By blending your gorgeous shots with authentic, UGC-style visuals, this grid creates a light, airy, and super dreamy feel that moves away from that boring "service-based" look. It’s all about capturing that relatable glow-up and making sure your dream client knows exactly what you do and who you are the second they land on your profile.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few mascotte tests that sadly will never see the light of day. Client decided to stick to "normal" branding. 😭
It is certainly their loss! This would've been such a memorable mark. Love it :D
1/ Most B2B tech companies aren't under performing they're under communicating, what do I mean about that?
There's a concept I use with every client before we open Figma and it's called the Credibility Gap.
It's the distance between what your company actually is, so that would be the product, team, traction, roadmap and what your brand communicates when someone lands on your website.
Most growth stage B2B companies have this problem because they built the brand early and never revisited it, while the product grew up, the brand didn't.
So now you're pitching enterprise deals with a visual identity that says "bootstrap stratup" and you're losing to competitors half your size who just look more polished. Your best prospects Google you, see a site that screams Series A, and quietly downgrade their expectations before the first call.
The credibility gap is real and most companies don't even know they have it. Brand growing alongside the product is key
Just added this to my inspiration bookmarks: https://www.rebrand.gallery/bentos
Animated bento grids from recent rebrands.
Where do you go when you need a quick visual reset between projects?
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