I've built enough Middle-East-facing products to know: "East" isn't a blue color swatch bolted onto a hero image. It's rhythm, texture, warmth the stuff a user feels before they can name it. One of these two designs gets that in my opinion. If the client pushes back, which detail do you defend first ? #uidesign #uxdesign #figma #webdesign

Option to provide the details correctly without overloaded the visuals

Now I'll show you a design that was created based on the principle that “the most important thing is not to scare the patient before it's time.” This is a pharmaceutical project, so the design is very understated. But even with this approach, I want to make the product look more appealing. Which option stands out more? #storyboard

I love the option 2