Schoolaris – EdTech Growth & Performance Marketing
As Head of Marketing at Schoolaris, an online learning platform, I lead growth and performance marketing strategies focused on customer acquisition, lead generation, and student enrollment.
My role combines marketing strategy, paid advertising, conversion optimization, and campaign management to turn marketing investments into measurable business results.
Key achievements:
Generated 13,000+ leads through marketing campaigns.
Contributed to approximately 2,000 student registrations.
Developed acquisition strategies to attract and convert potential students.
Managed performance-focused campaigns aligned with business growth objectives.
My approach combines data-driven decision-making, creative testing, and funnel optimization to help education businesses scale efficiently.
A client came back for a second set of Meta ads. Best review there is.
Home equity loans are a hard niche. People don't trust easily.
So I tested 12+ concepts. One of the strongest was a simple pillow.
My guess: most loan ads sell numbers, the pillow sells calm.
Next round: more feelings, fewer numbers.
Love this! "Most loan ads sell numbers, the pillow sells calm" - that's a killer insight. Trust-based niches need emotion over data. Testing 12 concepts to find the calm angle is why your client came back. Inspiring!
Quick experiment with Claude for a lead generation landing page with a waitlist.
Getting to a usable first version was fast. What still takes a designer is hierarchy, spacing and interaction details, which is what decides whether the page conversion.