Apparel Brand — Brand Identity Design

A distinctive brand identity created for an apparel brand focused on building a strong and recognizable presence through fashion.

The identity combines bold typography, a refined visual system, and versatile graphic elements to create a look that feels modern, confident, and fashion-forward. The design system was developed to maintain consistency across clothing, packaging, labels, social media, and other brand touchpoints.

The goal was to create an identity that feels memorable on its own while remaining flexible across different apparel collections and products.

Focus: Brand Identity • Logo Design • Apparel Branding • Typography • Visual Identity • Art Direction

Style: Modern • Bold • Minimal • Fashion-Forward

Tools: Adobe Illustrator • Adobe Photoshop • Figma

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I'm working on a store concept mixing art supplies, gifts and tech. I presented two moodboards: one inspired by traditional art supply stores, and another cleaner, modern direction inspired by Japanese gift and tech stores. They chose option 2.

I presented four logo ideas. These two are my favorites and the ones the client liked most.

1_ Based on the second moodboard, with a more neutral and slightly futuristic feel. My favorite detail is the boxed version: its vertical weight balances with the I and O, making it feel tidy and visually appealing.

2_ Inspired by traditional art supply stores, but with a modern, clean style. Handwritten lettering adds a human touch and keeps it timeless.

Which one is your favorite and why? Which one do you think the client chose?

I'll guess they picked #1, the boxed Bigmotti reads cleaner next to a gift-and-tech assortment than the handwritten route. That vertical weight balance on the I and O is the kind of detail that's invisible until someone points it out, was there a runner-up logo the client seriously debated before landing on this one?