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I work on Google Business Profiles for realtors and local businesses every day, and I keep seeing the same 3 mistakes that cost them calls.
1. Wrong or missing business category. If Google does not know what you do, it will not show you for the searches that matter. Fix: pick the category that matches your main service, then add the rest as additional services.
2. No photos, or only old photos. A profile with no recent photos looks closed or out of business. Fix: add 3 to 5 real photos of your work, your team, or your office, and add a new one every week.
3. No reviews, or reviews with no replies. People read reviews before they call, and an unanswered review looks like nobody is home. Fix: ask every happy customer for a review, and reply to each one within a day, even the short ones.
If you want a quick check, send me your GBP link and I will send you 3 free improvement tips. No pressure, no sales call.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Still filling in the meta keywords tag? Google stopped reading it for ranking a long time ago.
Google said in 2009 that it doesn't use the keywords meta tag in web ranking. The habit just never died, and some CMS plugins still show the field.
Where that time goes on our builds instead:
• A unique title on every page, using the words people actually search
• A meta description per page, written to earn the click
• Headings that follow the content: one H1, then H2s
• Internal links with clear anchors, not "click here"
None of that is glamorous. All of it is visible to search engines and to people, which is more than the keywords tag ever was.
What's the oldest SEO habit you still see on client sites?
🎬 A new website build or tip every day. Follow so you catch the next one: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
The meta keywords habit really never died, some plugins still push that field. A unique title and a meta description written to earn the click do so much more.
This brand gets ~2.8M visitors a month.
They're doing an estimated ~$10.5K in sales a day.
But the estimated AOV is ~$5.
That's very low.
So I dug into their product page to find out why.
And I found a few mistakes that are leaving a lot of money on the table.
As a CRO, I couldn't just scroll past them.
So I redesigned it.
Here's what I fixed (numbers match the banner):
Collab pill → "Slush Puppie × Loaded Tea · Limited Run" before the title
Stars under the title → 4.7 from 2,691 reviews where the eye lands
One taste line → cherry slushie taste, zero sugar, 5g collagen
Benefit tiles → 4 icons you can scan in 2 seconds
Pack picker → 1 / 3 / 6 sticks, 3 pre-selected (the cart starts at $12, not $4)
Free-shipping bar → "Add 3 more sticks for FREE shipping"
Delivery date → moved right above the CTA
CTA with total → "Add To Cart · $12.00"
Legend #5 strip → limited-run reminder under the trust row
With this much traffic, even a small AOV lift adds up fast.
Which would you test first: the pack picker or the free-shipping bar?
P.S. If you'd want me to audit + re-design your PDP, DM or comment "PDP" and I'll show you what I'd change first.
#conversionrateoptimization
A ~$5 AOV on 2.8M monthly visitors is a huge gap, nice catch. Numbering the fixes to match the banner makes the breakdown really easy to follow.