The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Still filling in the meta keywords tag? Google stopped reading it for ranking a long time ago.
Google said in 2009 that it doesn't use the keywords meta tag in web ranking. The habit just never died, and some CMS plugins still show the field.
Where that time goes on our builds instead:
• A unique title on every page, using the words people actually search
• A meta description per page, written to earn the click
• Headings that follow the content: one H1, then H2s
• Internal links with clear anchors, not "click here"
None of that is glamorous. All of it is visible to search engines and to people, which is more than the keywords tag ever was.
What's the oldest SEO habit you still see on client sites?
🎬 A new website build or tip every day. Follow so you catch the next one: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
The meta keywords habit really never died, some plugins still push that field. A unique title and a meta description written to earn the click do so much more.
Exactly, Senad. Google has ignored that field for years, so the time is better spent on a title that matches the search and a description that reads like the answer. Do you write each description by hand, or start from a template?
A bit of both. For CMS collection pages I set up a template built from each item's fields, and the main pages plus anything that starts pulling real search traffic get written by hand.
That's the split I use too: templates for scale, hand-written copy where the traffic is. The Search Console queries report is a good signal for when a page has earned its own description.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A landing page should continue the conversation started by the ad.
For Corpus, a Pilates and physiotherapy studio, I designed campaign-specific entry points. Pilates, physiotherapy and RPG each needed a relevant starting point, while sharing one visual system.
The page keeps the brand’s warm, editorial character through typography, photography and movement. Clear service information and WhatsApp calls to action give that visual experience a practical next step.
My role covered art direction, responsive web design, interaction and AI-assisted front-end development.
This clip shows the general version. The responsive layouts follow the same visual language across desktop and mobile.
When designing campaign landing pages, do you start with one master page or with the individual ad journeys?
The WhatsApp handoff could preserve the service context too. A prefilled message naming Pilates, physiotherapy or RPG would help the studio understand why someone arrived, without making them explain the ad they clicked. I’d measure that click separately from a confirmed booking.
Sometimes, one really good piece of work is all it takes to change your life.
FourthWall is my most popular project on Behance, with around 18K views and 1,000+ saves. But its impact goes far beyond the numbers. Until this project, as an Indian freelance designer, I had only managed to work with clients from my own country. FourthWall changed that. It brought enquiries from international clients across the US, UK, Italy, Sri Lanka, South Korea, Japan, and many more countries. It opened doors I never expected and genuinely changed my life as a designer.
When I designed this website, the owner gave me complete creative freedom and trusted my design decisions. He was open to exploring new directions, which made the entire process enjoyable. I will always be grateful to FourthWall’s founder for trusting me and giving me the freedom to create something that went on to be loved by so many people.
To anyone just starting out on freelance platforms, keep pushing yourself. Keep improving your work, keep showing up, and never stop posting.
You never know which project will change your life. Sometimes, all it takes is one.
🌙 Evening thought: the best websites feel boring in the best way.
You open them, find what you came for in about 3 seconds, and leave happy 📱
No tricks, no clutter, just the answer.
What’s the last website you used that simply worked? 👇
Honestly the best ones I use are the ones I never think about. The test I use is whether someone can do the one thing they came for without having to message anyone.