Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.

I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.

That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.

Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.

Open to new clients. Say hi!

15 years in tech marketing is a long run. whats next for you?

New case study added!

Crahhy is a speciality coffee brand rooted in the relatable human psychology of coffee cravings.

The objective was to design a brand that is minimal on the outside yet delightfully chaotic on the inside, blending specialty coffee aesthetics with honest, humorous storytelling.

Check it out

minimal outside chaotic inside is the right brief for coffee