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3 KLAVIYO FLOWS EVERY E-COMMERCE BRAND SHOULD UNDERSTAND 📧
If you're running an online store and only sending occasional promotional emails, you're leaving an important part of your customer journey unused.
Klaviyo flows allow you to automatically communicate with customers based on their actions and where they are in the buying journey.
Here are 3 flows worth understanding:
01 — WELCOME FLOW
Someone joins your email list.
Instead of leaving them wondering what happens next, a welcome flow can introduce your brand, communicate your value, and guide new subscribers toward their first purchase.
02 — ABANDONED CART FLOW
A shopper adds a product to their cart but doesn't complete the purchase.
An abandoned cart flow gives you an opportunity to reconnect with that shopper while their purchase intent is still relevant.
03 — POST-PURCHASE FLOW
The customer has already bought from you.
The relationship shouldn't end at checkout.
Post-purchase emails can help you communicate what happens next, provide useful information, encourage engagement, and create opportunities for future purchases.
The key isn't simply having automated emails.
It's sending the right message at the right stage of the customer journey.
That's where thoughtful Klaviyo automation becomes valuable for an e-commerce brand.
💡 Which of these three flows do you think is most important for an online store?
#Klaviyo #EmailMarketing #KlaviyoFlows #EcommerceMarketing #Shopifyv
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We turned off a client's free shipping threshold and just made shipping free on everything.
AOV dropped which was expected but revenue dropped too, which wasn't.
So I tried it on another store to be sure, surprise surprise, same thing lol.
But the funny part is what happened to order frequency.
Without a threshold, people bought less per order, but they didn't buy more often to make up for it so they just spent less overall.
My read is that the threshold was doing something beyond nudging cart size.
It gave people a reason to browse a second time before checking out, and that extra pass through the store is where a lot of the discovery was happening.
Take it away and people grab the one thing they came for and leave.
What worked better was keeping the threshold but making the progress toward it obvious in the cart, with an actual suggestion of what to add rather than just a number to hit.
So free shipping on everything sounds like the generous move, and customers probably say they'd prefer it.
