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"Hi Team
I specialize in Enterprise Technical SEO,
JavaScript/SSR architecture, and AI Search
systems (AEO/GEO). I help scale complex
digital platforms through a written,
asynchronous workflow.
Let's connect if you have infrastructure-level search challenges to solve.
Rikunj Parmar
Enterprise Technical SEO & AI Search Architect"
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Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.
This color pallet works so well with data and makes everything look premium. love it!
Built this over a weekend as an experiment with AI-assisted design and development.
Duo Case is an absurd concept for turning two iPhones into a very unofficial foldable iPhone. The goal was to see how far AI could accelerate the process while keeping creative direction, design decisions and final execution in human hands.
A weekend build that looks this polished is wild. Where did AI actually save you the most time here, the concepting or the production grind?
GEO / AI Search Visibility: What We Actually Optimize
A website can rank well in Google and still be almost invisible in ChatGPT, Gemini, Perplexity, Copilot or Google AI Overview.
Why?
Because having the right answer on the page is not always enough.
AI systems also need to clearly understand:
what the page is about;
what answer is being given;
which entity or brand it belongs to;
whether the content is structured well enough to extract and reuse.
That’s why GEO work should go beyond traditional SEO.
Our process
We usually work across 4 areas:
1. Technical foundation
Indexation, crawlability, sitemap, internal linking, schema and other SEO issues that can block visibility.
2. AI visibility audit
We check how the website appears in Google AI Overview, ChatGPT, Gemini, Perplexity, Copilot and Grok, and compare that visibility with competitors.
3. Content structure
We improve pages with things like:
direct-answer blocks;
clearer headings;
FAQ sections;
schema;
better content hierarchy.
The goal is simple:
don’t just have the answer — make it easy for AI to find and use it.
4. Monitoring and iteration
We track AI visibility, citations, traffic and user actions, then update priorities based on real data.
What this looked like in practice
In one recent project:
35 → 217 queries in TOP-10 Google AI Overview
23 → 113 queries in TOP-3
6.2× growth in AI visibility
At the same time, citations changed from period to period, which is why we don’t judge GEO by mentions alone. Visibility, citations and AI traffic are different metrics and should be measured separately.
A GEO audit should answer one practical question:
Why is AI choosing other sources instead of yours — and what should be changed?
If your website ranks in Google but rarely appears in AI-generated answers, that’s exactly what I would check first.
#GEO #AISEO #SEO #ChatGPT #GoogleAIOverview