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AI-Assisted Luxury Video Advertisement
I designed and produced this 15-second vertical product advertisement to bring the LUMÉRA campaign to life through motion.
Starting with the campaign’s established visual identity, I used an AI-assisted creative workflow to transform static product imagery into cinematic video, then refined the pacing, transitions, messaging, and overall presentation for a polished social-first advertisement.
The video maintains the campaign’s signature black and champagne-gold aesthetic, using dramatic lighting, slow luxury-inspired movement, product close-ups, and editorial styling to create a premium beauty experience.
Designed for TikTok, Instagram Reels, paid social, and mobile advertising, the concept demonstrates how AI can extend a single creative direction across both static and video content.
Creative Direction • AI Video Generation • Video Editing • Product Advertising • Short-Form Content • Social Creative
Concept Campaign / Spec Work — fictional brand created for portfolio demonstration.
The network for creativity
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