This project began as a print campaign exploring the connection between travel, culture, and the arts. I developed the visual direction around bold photography, strong editorial typography, and a warm, museum-inspired color palette.

To show how the concept could extend into a larger publication system, I expanded the original design language into brochures, editorial spreads, and multi-page layouts. The focus was on creating clear hierarchy, maintaining consistency across different page types, and balancing image-heavy moments with more content-dense sections.

My role included art direction, layout design, typography, print design, and developing the broader editorial system.

Original campaign design by me. Additional publication mockups were created to demonstrate how the visual system could scale across longer-form print and editorial applications.