Dashboard Linking Ad Spend to Shopify Orders for True ROASDashboard Linking Ad Spend to Shopify Orders for True ROAS
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Built a dashboard combining Meta, TikTok, Google Ads and AppLovin spend with Shopify orders for an ecommerce brand. I joined ad campaign IDs to actual store orders to calculate true ROAS, which showed platform-reported ROAS was overstated by 11 to 76% across Meta campaigns. Included a budget view for the stakeholder.
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