The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Solaire: Hair Care Brand Identity and Branding
As a hair care brand, Solaire believes that every curl deserves to be seen in its best light and treats hair care as a daily ritual rather than a routine. This philosophy forms the core inspiration for the brand's identity and packaging. An elegant serif logotype with interlocking letterforms, a warm sun-washed palette of cream, amber and deep brown, and intimate, light-drenched photography come together to create a feeling of quiet luxury and natural radiance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Just published a new case study for Jiva, a business automation agency.
I explored three different logo concepts based on the idea of step-by-step business growth, deliberately avoiding the usual symbols of money and arrows.
The chosen direction was the geometric sign of the circles in the circle by zoom, which is supported by an exquisite word mark, flexible variations of the logo, an icon, a favicon, a color palette and digital programs.
If you need a distinctive logo and corporate identity for your company, feel free to send me a message.
This logo do look distinctive. Nowadays every other brand designer is aiming for same minimal repetitive kinda logo. This is something fresh!
MARLOW is a modern fashion and clothing brand identity built around individuality, everyday style, and self-expression.
The branding combines a custom rounded wordmark, bold M monogram, warm red tones, and minimalist typography to create a confident and recognizable fashion identity.
From logo design and brand guidelines to apparel graphics, clothing labels, hang tags, packaging, shopping bags, stationery, and advertising campaigns, MARLOW creates a cohesive visual experience across fashion and lifestyle applications.
Services: Brand Identity, Logo Design, Fashion Branding, Clothing Brand Design, Apparel Branding, Packaging Design, Visual Identity.
That rounded M monogram in warm red sounds like it carries the whole system. Fashion identities live or die on the small touchpoints, so going all the way down to hang tags and labels is exactly right. Which piece of the rollout was the trickiest to keep consistent, the packaging or the apparel graphics?
A few editorial typefaces we’re absolutely obsessed with right now.
These are some of the fonts we keep coming back to at Studio Mayze when we want a brand to feel considered, distinctive and a little more editorial without pushing the design too far.
Good type can do a lot of the heavy lifting. The right one can completely change how a brand feels before you’ve even added anything else.
Each slide shows the typeface in use at the top, with the font name underneath, so you can see how it could look in context rather than just as a specimen.
These are three of our favourites at the moment. Want to see the full selection? We’ve shared all of our favourites over on Instagram.
Which one would you pick? 👀
Showing each typeface in context rather than as a bare specimen is such a good idea, you can feel the mood before you even read the name. Sunday Paper in Newsreader is my pick, that slanted serif has real character. Do you tend to reach for one of these for the body of a brand, or are they mostly headline voices for you?