Most creative brands try to say everything at once. More colour. More shapes. More visual noise. But for this identity exploration, the idea was simpler: Make creativity feel meaningful. Introducing we/make, a bold, human-centred visual identity built around collaboration, growth, and purposeful making. The mark is designed as a flexible expression of “we” and “make” coming together. It represents: • Ideas turning into action • People creating together • Growth through meaningful work • A creative process that stays clear, warm, and confident The visual system pairs a deep navy foundation with a fresh green accent, bringing together trust, focus, energy, and optimism. Rounded typography and soft graphic elements keep the brand approachable, while the structured layouts give it a modern, professional feel. From stationery and meeting-room signage to campaigns, billboards, and event spaces, the identity is built to work wherever creativity needs to show up. Creative thinking. Meaningful making. Would love to hear your thoughts on the visual direction. What stands out to you first, the logo, colour palette, or overall brand feel? #BrandIdentity #BrandDesign #CreativeDirection #VisualIdentity #GraphicDesign #LogoDesign

NICE HUMANS Making automation feel human.

Context Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.

The challenge The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.

The approach Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.

The outcome A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.

Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏