Jobora is a job application tracking SaaS with a strong product but low user discovery.Jobora is a job application tracking SaaS with a strong product but low user discovery.
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Diquan Kerr
• Feb 9
Jobora is a job application tracking SaaS with a strong product but low user discovery. In a crowded market, the brand lacked clear differentiation and the messaging did not speak directly to its intended audience, which slowed adoption.
We started with a full brand strategy process to clarify the target audience, positioning, and value. From there, we built a new identity system and designed a clearer landing page and dashboard, focused on simplicity and fast understanding.
After launch, Jobora saw increased user adoption and stronger early traction, supported by a clearer strategy and sharper product narrative.
Brand StrategyBrand DesignWeb DesignAdobe IllustratorFigmaNext.js
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