A criminology research presentation examining how perception, interpretation, and professional vi...A criminology research presentation examining how perception, interpretation, and professional vi...
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A criminology research presentation examining how perception, interpretation, and professional viewpoints can shape understandings of justice-related issues. Presented at the American Society of Criminology conference in New Orleans.
Criter.AI: Pitch Deck Cover, Two Design Directions
For an AI immigration advice platform serving Australia, I explored two cover directions to test how tone changes perception.
Direction 1, Olive gradient: warm, human and trustworthy, with a rounded image card and gold accents.
Direction 2, Dark and neon: high contrast, modern and investor-ready, with a bold split layout.
Both keep the brand mark, the tagline "Your Criteria, Our Intelligence" and the hero imagery, so the difference is purely in the design language.
Scope: pitch deck cover design and visual direction
Tools: Figma, PowerPoint, etc.
Available for pitch decks, presentations and brand design. Open to new projects.
Contra tags: , Presentation Design, Graphic Design, Branding, Startup Design
Direction 1 is definitely the stronger choice from a brand positioning perspective. The olive gradient and warm palette establish immediate credibility and psychological safety, which is paramount for an AI-driven immigration service. While Direction 2 offers great high-tech...
Fiverr Thumbnail Design — Visual Direction Exploration
Overview
Designed two visual directions for a Fiverr thumbnail, exploring different approaches to composition, typography, imagery, and visual hierarchy.
Direction 01: Centered Impact: A bold, center-focused layout that places the main message at the visual focal point for immediate readability and impact.
Direction 02: Dynamic Balance: A more dynamic composition using side-positioned typography with supporting imagery to create visual movement and stronger balance.
Both variations were created from the same core concept to explore how different layouts can influence attention, readability, and overall engagement.