Sharing a look at the Buy Box Redesign I created for Sleepy Sundays.

The goal of this project was to redesign their Product Page Buy Box to increase perceived value, encourage customers to choose larger bundles, and improve AOV.

Working closely with the Sleepy Sundays founder, we transformed their vision into a more intuitive and conversion-focused experience using Figma for the design process and Replo + Shopify integration for the final implementation.

Some of the key improvements:

• Added package duration (number of nights) to help customers better understand product value and choose the right option • Introduced “Most Popular” and “Best Deal” badges to highlight higher-value offers and guide purchase decisions • Improved price visibility by placing it closer to the options and Add to Cart button • Highlighted subscription benefits to increase perceived value and encourage recurring purchases

The result was a more engaging and user-friendly Buy Box that improved the PDP experience and helped customers make more confident purchasing decisions.

Full case study available on my Contra profile 🚀

Check it out