Greetings everyone! My name’s Keighley (or Key), and I’m new to Contra. I’m a Visual Communicatio...Greetings everyone! My name’s Keighley (or Key), and I’m new to Contra. I’m a Visual Communicatio...
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My name’s Keighley (or Key), and I’m new to Contra. I’m a Visual Communication student at Falmouth University (UK), specialising in brand identity, book cover design, and editorial-led visual communication.
I’m here to connect with like-minded creatives and collaborate with startups, creators, and small businesses, while continuing to build my portfolio and client work.
Looking forward to connecting and sharing work on the platform.
The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?