AiQuarium came to me as an AI agency and left with a brand people will trust, remember and gravit...

AiQuarium came to me as an AI agency and left with a brand people will trust, remember and gravit...AiQuarium came to me as an AI agency and left with a brand people will trust, remember and gravit...

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Naomi Heyes

pro

• Sep 3

AiQuarium came to me as an AI agency and left with a brand people will trust, remember and gravitate towards.

They build tailored AI solutions for lead gen and customer support, drawing on the best tools available globally and configuring them around each client's business. The problem was that almost every brand in this space looks identical. Blue and white, sterile and interchangeable. For an agency whose entire value is bespoke thinking, that was working against them.

So I built the brand around the name. The aquarium is the business, the tools within it are the fish and coral and each client gets their own ecosystem assembled from resources gathered worldwide.

The mark came from the wordmark itself. I rotated the "Q" letterform 90°, let its natural typographic tail become a fish tail, added an eye - and taadaa, the letterform turned into a fish. I wanted it to be recognisable, playful and entirely their own.

For colour I moved away from the black and white category default - instead, I went for a luminous mint and light lavender for energy and intelligence, anchored by a deep teal green that reads as water, rather than tech cliché.

Full brand strategy, identity and website, designed and built in Framer.

They now look like the only agency doing what they do, rather than one of hundreds. In a category this crowded, that's usually a total game-changer.

Framer Website Design Web Design Web Development Framer

Austyn McFadden

pro

• Sep 1

This one feels pretty damn cool.

I’m officially in the top 1% of designers on a platform with more than 1,000,000 users.

I’ve never cared much about chasing rankings, but seeing this after years of designing, learning, rebuilding things, questioning my own work, and just trying to get a little better every day means a lot.

Framer Website Design Web Design Product Design

Tan | Wayrise

pro

• Sep 1

Top 1% is wiiild man, great job!! 🚀

Foundation Studio™

pro

• Aug 31

currently working on a new project, and it reminded me why the strategy phase is probably my favorite part of the whole process. whether it’s for a website or a full brand identity, i love going beyond the brief and trying to understand the business as deeply as possible. the client call, the brief, the old website… those are just the starting point. then comes the fun part: researching, asking questions, digging deeper, understanding how the business works, who they sell to, what they stand for, how they communicate, and why people should choose them. sometimes, you even discover things the client knows internally but hasn’t fully articulated yet, or things they’re simply not communicating clearly enough. that’s what i love about strategy: taking all that information, finding the patterns, and bringing clarity and structure to everything. honestly, this might be my favorite part of the whole process.

Framer Brand Design Brand Strategy

Maty Sandoval

max

• Sep 1

How do you usually hand that research back to a client, a straight brief or something more visual like a strategy deck? And do they ever push back when you point out something about their own business they hadn't fully articulated?

Andrei Butenko

pro

• Aug 31

This is what a VPN experience should look like: -Zero dirty neon buttons -Looks clean and trustworthy, not creepy -Great navigation -No ads Brand, landing page, icon, mobile app, and of course positioning. All done in 4 weeks.