Minimalist and Strategic Brand Identity for your Tech or B2B Company

Minimalist and Strategic Brand Identity for your Tech or B2B CompanyElevate Your Tech Brand with Proven Minimalist Design

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ZOHAIB HASSAN

• Jun 25

Minimalist and Strategic Brand Identity for your Tech or B2B Company

Brand Design Brand Strategy Logo Design Adobe Illustrator Adobe Photoshop Figma

Cameron Duncalfe

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• Jul 10

What do you see? 👀

Logo Design Figma

Maty Sandoval

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• Jul 10

My first read was a "2," but staring longer it splits into two separate quotation-mark-like shapes stacked on each other. Was the ambiguity intentional from the brief, or did it emerge while you were exploring and you decided to keep it?

Anita Autorino

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• Jul 10

How do you design a skincare brand inspired by olives… without making it look like olive oil? 🤔 🤌🏼 That's the challenge I'm currently working through!

The hero ingredient naturally brings to mind food, kitchens, and grocery shelves. But this brand belongs in a premium skincare space.

So instead of focusing on the fruit itself, I'm exploring the Mediterranean lifestyle, botanical illustrations, tactile packaging, earthy color palettes, and editorial typography to communicate the ingredient without feeling edible.

This project is still a work in progress, but I thought it would be interesting to share the exploration before the final result.

Curious... if you had to communicate olives without illustrating an olive, where would you start?