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Really cool visual identity, impressive.
New project: brand identity for LEVELUP FRANCE
I worked on the full visual identity, from strategy to logo, color palette and brand guidelines, translating a promise of method and rigor into something visual and premium. It was a stretch, and I loved every part of it.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
Carving a distinctive identity in an oversaturated fast-fashion and e-commerce market was the primary objective behind my recent visual identity project for RU’ASĀ.
Instead of following the category’s usual minimal geometric symbols, we built the identity around a Sphynx cat mascot. A symbol of originality, individuality and rebellion.
After hundreds of iterations, it became a mark RU’ASA could confidently own and build recognition around.
More from the project soon! but how do you see a mascot-led logo working in e-commerce fashion? Would love to hear your thoughts.:
Absolutely incredible.
GOLEM POWER — Geometric Gorilla Logo
GOLEM POWER is a modern brand identity built around a powerful geometric gorilla symbol that represents strength, protection, leadership, and reliability.
May be too torn apart to remember but overall it looks cool, good design.
Color Exploration for Lucra
Color is never chosen because it "looks nice."
Every palette gets tested against the same questions: does it hold up at scale, does it work in both light and dark contexts, does it feel distinct from the category's default colors, does it carry the right energy for every surface it needs to live on — a slide deck, a product screen, a billboard.
A look at the palette exploration behind a recent identity.
Studio Duo — brand & website design + builds for founders.
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