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Some corners just feel really comfortable the moment you sit down — brass light, worn leather, a cup still warm in your hands.
These are the details you never forget, no matter which café they belong to.
And that's exactly why you come back.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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☕ GroundWork — Good Coffee, Higher Energy.
🎨 Brand Identity · 📱 UI/UX · 📦 Packaging
A modern coffee brand built around energy, creativity, and momentum. ⚡
💡 The Idea
I wanted to create a coffee brand that feels as energetic as the first cup of the day.
🎨 Visual Direction
🖤 Charcoal — premium foundation
💜 Electric Violet — creativity
💚 Neon Lime — energy & freshness
📱 Digital Experience
A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.
☕ Brand Experience
I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.
✨ The Result
A bold coffee identity that connects digital + physical experiences under one idea:
Good Coffee, Higher Energy. ⚡
What’s your first impression of GroundWork? 👀☕
I personally don't like the colors intensity or shade
You only get to keep one. Which stays?
The circular layout has a bit of playfulness to it. The landscape gives you a much bigger sense of place.
I can see a case for both. Curious where you land.
93 voted
78%
27 voted
22%
120 votes
Closed
I'd keep the landscape one honestly, that sense of scale feels right for anything talking about sustainability at an industry level. Did the client push back on the crop at all, or were they on board with circular from the start?
For Sienna Rhodes, I designed the homepage around one idea: the portfolio should come first.
Photography clients usually want to know one thing before they read about your process, your packages, or even who you are: Do I connect with your work?
So instead of opening with a traditional introduction, the homepage leads directly into the portfolio and lets the imagery make the first impression. The supporting copy and details come later, once the work has already created that initial connection.
I’m curious where other designers and photographers land on this. Do you prefer a portfolio-first homepage, or do you think the photographer’s story should come first?
Portfolio first, every time for photography. Nobody hires off a process paragraph, they hire because one image stopped them scrolling. The story matters, but it lands harder after the work has already made the case. That start here slider does the pitch by itself.