Premium & Performance Focus (Best for Engagement) Engineered for precision, crafted for performan...Premium & Performance Focus (Best for Engagement) Engineered for precision, crafted for performan...
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Engineered for precision, crafted for performance. ⚡️
From rugged outdoor gear to everyday carry, a sharp blade makes all the difference. Presenting a custom look at the Rucker knife built for durability and flawless edge retention.
Drop a 🔥 in the comments if this belongs in your EDC setup.
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT