2 Achievements ๐ On Same Day ... !!! โกI'm in the spotlight. My Post (https://on.contra.com/Th6b8...2 Achievements ๐ On Same Day ... !!! โกI'm in the spotlight. My Post (https://on.contra.com/Th6b8...
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Congrats man! Not tryna steal your spotlight but mine is 80 for a long time and my post also got featured sometime back. I still dont see that level of engagement on my posts ;_;
Quick question, did this bring you any real work yet ?
Getting featured is the flex, the discovery score is just the receipt that proves it. Two wins in one day should honestly unlock its own achievement badge.
You donโt need huge headlines or long explanations. You need the right image + short headline + clear offer.
For the first version, we worked on the branding, the image and the copy together, so at first glance itโs clear: this is a makeup course, and hereโs what youโll get.
The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? Thatโs the problem with a Hero that looks good but isnโt thought through.
Your first screen doesnโt need to say everything. It just needs to say the right thing.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make womenโs health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
Itโs a small detail, but I think itโs an important part of building brands around communities:ย the identity shouldnโt only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches ๐