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I write newsletters and social posts for wellness coaches.
My job is to turn real client stories into content that builds trust.
This is a sample piece I created.
The brief:
A 35 year old woman. 9 months of strength training and eating consistently.
No crash diets. Just habits she could actually keep.
The story:
Image 1: Woman on bed
It wasn't the scale that got to me.
It was being too tired to play with my kids.
That day I realized if I don't change, I'm going to miss everything.
Image 2: Woman in gym
We kept it simple.
30 minutes of movement. Protein with meals. More sleep.
The first two months nothing changed.
I almost quit. My coach just told me to keep showing up. So I did.
Image 3: Woman hiking
Nine months later I'm down 35 pounds.
But the real win was hiking 4 miles with my kids and still having energy.
It was never about being skinny. It was about getting my life back.
How I approached it:
Started with the story. Kept the tone real and direct.
Designed it as a 3 slide carousel for email and Instagram.
Note: This is a spec sample to show my writing and content strategy.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Some snippets i filmed in Morocco while on a work trip with Outsite.
LOVE IT! Looks so fun it's how I imagined the Alchemist haha
Paris, bottled.
A sun-soaked social campaign for Juliette, a French peach liqueur, built around the effortless romance and everyday electricity of Paris. Rather than treating the city as a backdrop, I wanted it to feel like a character—warm, flirtatious, slightly chaotic, and alive.
The piece moves through streets, cafés, stolen glances, passing faces, architecture, and small moments of Parisian life, using a loose, observational shooting style and rhythmic editing to create something that feels less like a traditional liquor ad and more like a memory from a particularly good afternoon.
I directed, shot, and edited the campaign with an emphasis on texture, movement, color, and atmosphere, translating Juliette's distinctly French identity into a piece of lifestyle storytelling designed to make the audience want the feeling surrounding the product as much as the product itself.
this is good
wow... i've reached over 500 followers here on the contra community 🥹
now is a good time as any for a reintroduction, how?
i'm maia 👋🏾 based in Atlanta, recently married, and i've been on Contra since 2022 😉
who am i? a creator, a founder, and an actress.
👩🏾💻 the founder part is for content Rxx: a social media strategy practice (agency) where strategy is practiced, not prescribed.
what you can actually hire me for:
→ campaign strategy, project-based or fractional, for brands with a team to execute
→ consulting calls for creators & brands who don't know what to post, who they're posting for, or why
→ content creation (UGC style) with 3 months paid usage included
→ event content production: raw footage from the room
who have i done it for? i've worked for or with Meta, charity: water, the Hope Booth, WayMaker, Klopf Architecture, Nuuly, Figma, and Contra itself to name a few brands that have trusted me!
📵 what i don't do: graphic design, and social media management. i'm not your poster (anymore) i'm the one who tells you what's worth posting.
what's new? today i agreed to the biggest speaking engagement of my career 🥹. i've produced other people's live events for years. this time i'm the one on the mic!
if you're building something that deserves an audience, my inbox is open. cheers to connecting here on contra 🥂
looks good