The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.