Designed and developed a professional portfolio website for a digital marketing agency. The website showcases company services, portfolio, team information, and contact sections with a modern responsive design and optimized user experience.
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?
Recent design project. The cube was created in Midjourney, refined and cleaned up in Photoshop (yeah), video generated in Google Flow. Interface and icon animations made with Figma. I hope it works okay for iPhone Duo too.
I still can’t seem to master the whole “design in one prompt” thing. What am I doing wrong? /s