I created this product copy to do more than simply describe a product—I wanted it to make the rea...I created this product copy to do more than simply describe a product—I wanted it to make the rea...
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I created this product copy to do more than simply describe a product—I wanted it to make the reader see why the product is worth choosing. I combined clear, persuasive messaging with an engaging brand voice, highlighting the benefits customers care about most and guiding them naturally toward taking action.
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
Built the branding for a finance community from scratch, and I’m still working with them on retainer today. Within the first few months, the project generated over $100k in revenue, backed by incredible feedback from both the team and community.
First impressions matter the most.
That's why you should think about branding before going to market.