I created this product copy to do more than simply describe a product—I wanted it to make the rea...I created this product copy to do more than simply describe a product—I wanted it to make the rea...
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I created this product copy to do more than simply describe a product—I wanted it to make the reader see why the product is worth choosing. I combined clear, persuasive messaging with an engaging brand voice, highlighting the benefits customers care about most and guiding them naturally toward taking action.
An idea sparked by a billboard on one of my morning walks turned into GET NAKED. ☕️
A speculative campaign for NAKED Coffee, exploring what happens when coffee meets fashion, culture and a little everyday indulgence.
I wanted to create something that felt as much like a fashion editorial as a coffee campaign, bringing together bold imagery, playful copy and motion to tell a cohesive brand story.
From concept and copywriting to creative direction and art direction, this was a lovely opportunity to explore an idea simply because it inspired me.
GET NAKED.
An independently conceived campaign, not commissioned by NAKED Coffee.
Check it out