Honestly the honey cake one, that drip catches my eye before I even register there's text on it. The purple one reads more like a quote card I'd scroll past. Is this for the same client or two different brands you're testing styles for?
The orange-and-white system has real shelf presence—the oversized letterforms and repeated geometric rhythm make the identity feel both ownable and flexible. I’d be curious to see how the pattern behaves at small digital sizes where the wordmark has less room to breathe.