Honestly the honey cake one, that drip catches my eye before I even register there's text on it. The purple one reads more like a quote card I'd scroll past. Is this for the same client or two different brands you're testing styles for?
Went with the honey cake. Food and drink content that shows texture or motion tends to stop a cold scroll on instinct, while a quote card usually needs the viewer to already trust the brand enough to read it.
Which ORBIT pulls you in: the quiet one or the loud one? ✨
One name, two directions. Same idea, an object in motion around a center.
A → Heavy extended sans on black. The orbit is built into the O, a ring with a single satellite. Compact, graphic, impossible to ignore.
B → Light, high-contrast serif with a hairline arc and a tiny spark. The orbit is a gesture, a trail you almost miss. Elegant, airy, a little mysterious.
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
🧪 TASTY TEST: WHICH ONE MAKES NEXT WEEK FEEL SORTED?
Meal planner mobile app design. Same UX, two palettes.
🍊 A · Citrus Energy
Orange + buttery yellow. Appetite first.
🌿 B · Forest Calm
Deep green + cream. A calmer weekly ritual.
💡 GROWTH THINKING
Users want dinner handled, not another planning task.
My hypothesis: orange could win the first tap; green could signal less effort. I’d test plan-open rate AND grocery-list completion. More taps mean little if people abandon the next step.
🗳️ A OR B — WHICH WOULD YOU TRUST WITH NEXT WEEK’S DINNERS?
Vote and tell me why.