This project reflects freelance channel and partner strategy work delivered across a broader consulting period that included organizations such as Visible Measures, BET Networks, Bankrate, Investopedia, BBDO, and premium inventory relationships tied to publishers like Condé Nast. The work focused on search, video, and partner inventory—improving traffic quality, yield, and downstream conversion performance by structuring rev-share programs, evaluating inventory sources, and connecting supply, monetization, and campaign goals with more discipline.