Jason Broadnax
We build the whole growth system, not just campaigns.
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This was a legacy finance lead-gen program built around AXA Equitable annuity demand, using digital form-fill acquisition and downstream call-center partner delivery to move qualified interest into a more structured sales process. It was one of my earlier higher-level negotiation and risk/finance projects, and the value was not just in the lead flow itself, but in building a cleaner system for inquiry capture, partner routing, and follow-through in a category where qualification mattered.
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Purifier is a live growth platform designed to help high-end events discover and book underground talent through stronger positioning, cleaner discovery flow, and ad-ready site structure. The project functions as both a talent and event builder tool and a performance-minded front end for social and paid campaigns, with the goal of turning attention into real artist discovery, host interest, and booking momentum.
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This project was built for Magpie Games as part of a broader set of selected client work, and the goal was to bring more structure to how retailer demand was attracted, handled, and moved toward sales activity. Instead of treating outreach, inquiry handling, and partner communication as separate motions, the system was designed to organize retailer interest into a cleaner path that supported follow-through, better visibility, and stronger downstream retail growth for a tabletop RPG publisher.
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This lead-gen system was built specifically for Southern State Insurance Services, with the goal of moving away from overpriced shared leads and toward branded, exclusive leads delivered in real time. The work combined targeted acquisition, landing-page alignment, and tighter lead-flow structure to give the business more control over traffic quality, qualification, and downstream sales economics.
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This project reflects freelance channel and partner strategy work delivered across a broader consulting period that included organizations such as Visible Measures, BET Networks, Bankrate, Investopedia, BBDO, and premium inventory relationships tied to publishers like Condé Nast. The work focused on search, video, and partner inventory—improving traffic quality, yield, and downstream conversion performance by structuring rev-share programs, evaluating inventory sources, and connecting supply, monetization, and campaign goals with more discipline.
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The old site was barely doing anything, so we rebuilt the front end into a real lead-generation system. Instead of sending everyone to one weak generic experience, we broke the offer out by product, built targeted landing pages for each bond type, and used Google search to drive qualified traffic into a cleaner conversion path. That turned a dead-weight site into a working acquisition system built to attract, qualify, and convert traffic.
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Cumulus brought me in to look at underperforming SEM campaigns that were supposedly still “learning,” but what I found was mostly loose setup, weak controls, and not much real management. I audited the structure, called out where the vendors were leaning too hard on automation, and wrote up a more disciplined way to run the campaigns. The goal was simple: tighter control, better targeting, cleaner traffic, and a stronger connection between paid search and actual conversion performance.
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Built as a live growth platform for Cognadic Strategies, this project shows how I help startups and SMBs turn positioning, web structure, and conversion systems into something that can actually generate business.
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