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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Design Direction Poll!
Two versions of the same Endure logo concept; same aggressive italic letterforms, same racing DNA. One detail changes the entire read.
Which version hits harder? 👇
14 voted
78%
4 voted
22%
18 votes
Closed
Took me a second to see the fold in the mark and now I can't unsee it, perfect for a dual-screen phone store. Was the slash always part of it or did it start as two plain stacked bars?
Brand development and creative directing for Alàm Essential, a fragrance brand in Jakarta.
The direction feels refined and atmospheric without relying on the usual fragrance clichés. The consistency across the touchpoints makes Alàm feel like a complete world. Which part of the identity set the tone for the rest of the system?