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Led the strategic development of a full-funnel digital marketing campaign for Frozen Garden as part of the worldwide PNW Digital Marketing Competition. The project focused on building a scalable customer acquisition and retention strategy for a premium DTC smoothie subscription brand.
Working collaboratively with my team, I helped develop a comprehensive 12-month campaign plan that included channel strategy, audience targeting, creative direction, and performance forecasting. We created original campaign graphics and mapped tactics across the customer journey to support both brand awareness and conversion goals.
The final strategy projected a 2.2x ROAS and was presented through an 8-minute competition submission video. Out of 295 teams worldwide, our campaign placed in the top 5%, recognizing the strength of our strategic thinking, execution, and campaign planning.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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