Latest visual identity project for Fiamma🍕. Fiamma, derived from the Italian word for fire, is a pizza brand built around the concept "Dalla fiamma, nasce il sapore" — from the flame, flavor is born. Rooted in the authenticity of Neapolitan tradition, Fiamma preserves the time-honored craft of pizza making through a traditional baking process and a genuine passion in every serving. The visual identity, originated from a wordmark inspired by iconic Italian shop signs, is crafted to stand out through a punchy color palette drawn from the ingredients of pizza itself. Altogether, Fiamma carries a personality of simplicity, warmth, and a welcoming spirit.