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Latest visual identity project for Fiamma🍕. Fiamma, derived from the Italian word for fire, is a pizza brand built around the concept "Dalla fiamma, nasce il sapore" — from the flame, flavor is born. Rooted in the authenticity of Neapolitan tradition, Fiamma preserves the time-honored craft of pizza making through a traditional baking process and a genuine passion in every serving.
The visual identity, originated from a wordmark inspired by iconic Italian shop signs, is crafted to stand out through a punchy color palette drawn from the ingredients of pizza itself. Altogether, Fiamma carries a personality of simplicity, warmth, and a welcoming spirit.
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The best part of this website might be the page nobody is supposed to see.
About 4 months ago, we launched the new website for STORY Design Amsterdam.
STORY is all about giving homes personality, so we wanted the website to have some too.
Including their 404 page.
Naturally, I put the owner's dog on it.
If you end up on the wrong page, you might as well enjoy it.
But the fun details only work if the website itself does too.
Before the launch, most of their website traffic came through Instagram.
Today, around 60% comes from Google.
And now we've taken the next step by adding a little shop, so people can buy their kitchen handles directly from the site.
Next up: a great about us page; photoshoots are already planned.
I don't design websites that often.
But when I do, I don't want to create something that could belong to any business.
It should feel like their business. Do you think I achieved that?
Great work, Bram