Not every direction makes it to the final brand.. this was one of the directions we explored for Auren Desarrollos, a new construction and development company we’re currently working with on its branding and website. I’ll be sharing the final result soon, and I think the difference will be interesting to see. What do you think?

Great!

Bland is a choice.

Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.

I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.

More from the system coming soon.

Cool work 🔥