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Old is gold
I designed this in 2020.
An old charity web design from my design archive.
Six years later, I’m not sure I’d design it the same way.
The interesting part?
I’m not sure I’d change everything either.
What still works and what feels outdated to you?
The network for creativity
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tbwa left about 20% of its new identity undesigned on purpose.
every office gets its own postmark and its own hand-drawn backslash. the master mark, the yellow, the name stay locked.
Leaving 20% intentionally undesigned so each office gets its own postmark and backslash is a bold bet against consistency-at-all-costs branding. Do the offices actually run with that freedom, or does everyone quietly default back to the safe version anyway?
