tbwa left about 20% of its new identity undesigned on purpose. every office gets its own postmark...tbwa left about 20% of its new identity undesigned on purpose. every office gets its own postmark...
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Daniel G Bright
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• 1d
tbwa left about 20% of its new identity undesigned on purpose.
every office gets its own postmark and its own hand-drawn backslash. the master mark, the yellow, the name stay locked.
recognition needs locked assets. belonging needs granted freedom. guidelines die trying to do both with rules. Read on Linkedin Read on X Read on Substack
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Maty Sandoval
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• 17h
Leaving 20% intentionally undesigned so each office gets its own postmark and backslash is a bold bet against consistency-at-all-costs branding. Do the offices actually run with that freedom, or does everyone quietly default back to the safe version anyway?
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