WEARBY is a marketplace that connects people with the stories behind personal items owned by creators, artists, athletes, and public figures.

Working from an existing logo and “Verified” badge, I developed the brand’s visual and creative direction for social media, creating a minimal, editorial, and contemporary visual system. I designed social media posts, stories, and templates, while also defining the color palette, typography, photography style, composition, and content pillars. The goal was to build a cohesive, recognizable, and premium digital presence while keeping the story and person behind each item at the heart of the brand.