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Completed: BCG Introduction to Data for Decision Makers Job Simulation
A hands-on simulation focused on using data to solve a client’s marketing problem.
What I worked on:
Analyzed campaign performance across channels and customer segments
Evaluated conversion and sales trends
Created data visualizations
Identified high-performing campaign + channel combinations
Developed a data-backed recommendation
Presented insights in a clear, client-ready format
Key takeaway: Data analysis is not just about finding numbers—it’s about turning those numbers into insights and recommendations that businesses can act on.
#DataAnalytics #DataAnalysis #BusinessAnalytics #Excel #DataVisualization #BCG
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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