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Brand guidelines I delivered to my client.
The first pages have no design in them at all. They contain the brand strategy information (The Vision, mission, promise, and the brand idea)
The strategy becomes the foundation for the visual identity. It helps me create a consistent brand guideline that connects the dots and bridges the gap between the business and its target audience.
Good branding isn’t just about making things look good.
It’s about making sure everything looks and feels like the same brand.
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Late last year I jumped onto a project to help with the branding for Dawn, a company building a product around 24/7 therapy.
One of the concepts I explored was inspired by sunrise, using light and movement to create a sense of calm and clarity.
The logotype would react to the time of day, slowly fading as night drew in.
We ended up keeping a version of the logotype, but I still think this concept could have worked beautifully on the website, changing and reacting as you scrolled.
Even the D logomark followed the same idea, breaking down into segments inspired by a rising sun.
Always fun looking back at the ideas that never quite made it.
That concept of the D logomark breaking down into rising sun segments is brilliant. It would have looked incredible reacting to the scroll, especially for a brand centered around clarity
Introducing Acasa - a refined identity for an interior & architecture studio built around timeless design, thoughtful details, and spaces that feel personal.
Clean. Warm. Intentional.
Brand Identity | Interior & Architecture
This is Nice
A logo can look good and still fail to position a business.
For Prime Systems Advisory, the challenge wasn’t simply creating a new visual identity. The goal was to build a brand that could communicate scale, reliability, and operational expertise, while standing apart in a crowded professional services market.
The solution was a focused brand system built around a distinctive geometric “P” symbol, strong typography, a confident visual language, and applications designed to work across both digital and physical touchpoints.
The identity was designed to make Prime feel like more than another service provider, it positions the business as a strategic infrastructure partner for scalable companies.
Good branding doesn’t just make a business look better.
It makes the business easier to understand, remember, and trust.
Brand Identity → Positioning → Visual System → Real-world Applications
#BrandIdentity #Branding #BrandStrategy #LogoDesign #VisualIdentity #GraphicDesign #CreativeStrategy #BusinessBranding #DesignProcess #Contra
Amazing! It's insane bro. I like it