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I was tasked with a full brand identity redesign for a multimillion‑dollar construction software company, including a complete overhaul of their visual system, messaging, and digital presence. The company’s last reported annual revenue was approximately $100 million, and the rebrand supported their growth by modernizing their identity, improving clarity, and aligning the brand with its enterprise‑level product suite.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just dropped the full case study for Rogue Meridian on Contra.
A brand built around one idea: the line that doesn't follow the map.
The mark diagrams the philosophy — solid entry, dashed deviation, arrow exit. Every touchpoint followed the same logic. Hang tag to billboard. Wrist label to website. 20+ mockups, one system.
Amazing!
Every brand has a story, and my goal is to transform that story into a visual identity that feels professional, memorable, and aligned with the client’s vision. This logo and branding project was created with careful attention to the client’s industry, target audience, brand values, and long-term business goals.
From concept development to final execution, I focused on creating a design system that communicates trust, uniqueness, and strong brand recognition. The process included researching the brand personality, understanding client requirements, exploring creative directions, and developing a logo that represents the business in a meaningful and impactful way.
Logo Design | Brand Design
Nice!
CapCut Smash House: Burgers Worth Talking About
Main Direction Tag
Direction A: CapCut as a Different Industry
Concept Statement
CapCut Smash House reimagines CapCut as a modern smash burger restaurant built around bold flavors, playful branding, and memorable food experiences.
The concept transforms CapCut from a creative platform into a fast-growing food and beverage brand where every burger is crafted to be shared, talked about, and remembered. The goal was to create a complete burger brand that feels authentic, energetic, and culturally relevant while maintaining the bold and approachable spirit associated with CapCut.
The visual identity combines custom typography, vibrant colors, playful illustrations, premium packaging, and modern advertising to create a brand that feels fresh, youthful, and highly recognizable. Every touchpoint, from the logo and packaging to posters and merchandise, supports the idea of serving "Burgers Worth Talking About."
The final project includes a complete brand identity system featuring logo design, packaging concepts, advertising campaigns, restaurant applications, merchandise, and branded mockups that bring the CapCut Smash House world to life.
Project Information
Creator: Fatima Farrukh
Work Title: CapCut Smash House: Burgers Worth Talking About
Main Direction: Direction A, CapCut as a Different Industry
Contact: fatimafarrukh.develovy@gmail.com
Hi, fatima how do you get the free uses I haven't get anything
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