Half Off Mattress Outlet โ E-commerce Website Design & Development
What if luxury sleep didn't have to come with a luxury price tag?
That was the idea behind this project.
Proud to showcase my website design and development project for Half Off Mattress Outlet, an e-commerce experience built around making quality sleep more accessible.
The goal was to create a clean, modern, and conversion-focused website that makes product discovery easier, communicates value clearly, and gives customers the confidence to make a purchase.
A few things I focused on:
โฆ Clean, modern e-commerce UI
โฆ Strategic product presentation
โฆ Clear pricing and savings communication
โฆ Intuitive navigation and user experience
โฆ Trust-building sections and customer benefits
โฆ Responsive design across devices
The bigger idea was simple: don't just showcase mattresses โ sell the experience of better sleep.
I'd love your feedback!
If you were shopping for a mattress online, what would influence your decision most: the product design, price, customer reviews, or delivery and warranty benefits?
"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
Video-led hero for me. The big script Presence over the field sells a feeling in one glance, which is what wellness needs. The expanding gallery would work well as the second section.