𝟳.𝟱 𝗪𝗿𝗶𝘁𝗲𝗿𝘀 𝗪𝗵𝗼 𝗟𝗲𝗳𝘁 𝗕𝗲𝗵𝗶𝗻𝗱 𝗦𝗼𝗺𝗲 𝗚𝗼𝗹𝗱𝗲𝗻 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗔𝗱𝘃𝗶𝗰𝗲 - Especially now, when everyone is looking for shortcuts....

Some founders with a few hundred followers write remarkably well and occasionally go viral.

At the same time, I've seen CEOs, founders, and industry leaders publish fairly average posts and still get solid engagement.

Not because the writing is exceptional.

Because the positioning is.

Well positioned people can get away with average writing. Unknown people usually can't.

Maybe that's an unfair observation.

Maybe not.

The more people talk about AI writing, the more I find myself revisiting old writing advice.

Different era.

Same problem.

Most content doesn't fail because of grammar. It fails because it sounds like everyone else.

A few lessons I keep coming back to:

[1] Ernest Hemingway - USA

Write one true sentence.

[2] Kurt Vonnegut - USA

Respect the reader's time.

Give readers someone to care about.

[3] Elmore Leonard - USA

If it sounds like writing, rewrite it.

Leave out the parts readers skip.

[4] George Orwell - UK

Never use a long word where a short one will do.

[5] Stephen King - USA

Kill your darlings. (Remove your favorite line if it weakens the writing.)

[6] Ursula K. Le Guin - USA

The story is not in the plot but in the telling.

[7] Margaret Atwood - Canada

A word after a word after a word is power.

[7.5] Satyajit - India Stop trying to keep everyone happy. Add something slightly controversial or incorrect. (Renowned ❌ Notorious ✅) Then sit back and watch the engagement arrive on its own. 😄 . . . . .

None of these writers cared about AI scores, engagement rates, or content frameworks.

Yet people are still reading them decades later.

Technology keeps changing. Design tools change. Video editing tools change. AI tools change.

But many writing lessons from decades ago still feel relevant.

Because tools can help you write.

They can't do your thinking and and They can't do your observation...

#Writing #Storytelling #PersonalBranding #ContentMarketing