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A self-initiated brand identity concept for Lunara, a premium wellness brand. The project explores logo design, color, typography, patterns, packaging, and brand applications to create a sophisticated and nature-inspired visual identity.
Going that dark with the green is the gutsier call here - most wellness brands stop at pale sage, and the near-black depth is what's carrying the premium read. Curious whether the palette was locked from the start or came out of testing the packaging against real shelf lighting?
Thanks for your reply I am still learning
Thanks a lot
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